IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
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Businesses Urged to Prioritize Logistics Partner Selection

Businesses Urged to Prioritize Logistics Partner Selection

Choosing the right logistics partner is crucial for businesses. This paper provides guidance on selecting the best logistics partner by focusing on five key elements: experience and expertise, technology enablement, customer service, collaborative win-win, and reasonable pricing. It helps companies build a stable and efficient supply chain system, ultimately contributing to improved business operations and competitiveness. Selecting a partner based on these criteria can significantly enhance supply chain resilience and overall performance.

11/03/2025 Logistics Encyclopedia
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Amazon FBA Eases Lastmile Hurdles in Crossborder Ecommerce

Amazon FBA Eases Lastmile Hurdles in Crossborder Ecommerce

Amazon FBA is an effective solution for cross-border e-commerce businesses to solve last-mile logistics challenges. It can reduce shipping costs, simplify warehousing, improve efficiency, and increase exposure to Prime members. Sellers need to master FBA pricing, optimize packaging and inventory, and leverage third-party tools to accurately calculate costs. This allows businesses to stand out in the competitive cross-border e-commerce landscape by effectively managing fulfillment and optimizing their supply chain.

12/29/2025 Logistics
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Etsy Sellers Gain Edge by Optimizing Search Algorithm

Etsy Sellers Gain Edge by Optimizing Search Algorithm

This article provides an in-depth analysis of the Etsy search algorithm, offering practical optimization strategies for sellers. It covers keyword placement, product descriptions, and methods to improve product ranking. The aim is to help sellers increase product visibility, drive traffic, and boost order conversions, ultimately leading to success on the Etsy platform. The strategies discussed empower sellers to effectively leverage Etsy's search functionality for enhanced performance and growth.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Struggle with Rising Ad Costs Amid Price Competition

Amazon Sellers Struggle with Rising Ad Costs Amid Price Competition

This article analyzes a successful Amazon advertising case study of a low AOV product. Through detailed operations and data-driven strategies, advertiser Frank successfully transformed a product with an AOV of only $8 into a bestseller, achieving improved rankings and increased order volume, which in turn boosted organic traffic. The case highlights the importance of understanding product strengths, implementing granular operational strategies, and continuously learning to optimize performance.

12/29/2025 Logistics Industry Insights
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Global Shipping Costs Surge Strategies to Manage Expenses

Global Shipping Costs Surge Strategies to Manage Expenses

This article provides a detailed analysis of the components of international shipping costs, including the expenses associated with full container loads and less than container loads, as well as the differences between base freight and additional charges. It aims to help foreign trade personnel and cross-border e-commerce sellers optimize their transportation costs and manage logistics expenses. Choosing the right container type and pricing method is crucial for achieving transparency and rationality in transportation costs.

08/06/2025 Logistics Encyclopedia
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Thirdparty Logistics Boost Supply Chain Efficiency

Thirdparty Logistics Boost Supply Chain Efficiency

Third-Party Logistics (3PL) involves companies outsourcing their logistics activities to specialized service providers. This model aims to help businesses focus on core competencies, reduce operational costs, improve service quality, and flexibly respond to market changes. Selecting the right 3PL provider requires careful consideration of factors such as needs, qualifications, experience, service scope, technological capabilities, and pricing. Effectively leveraging 3PL can streamline supply chains and enhance overall business performance by enabling access to specialized expertise and resources.

08/21/2025 Logistics Encyclopedia
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Willy International Enhances Taiwanguangzhou LCL Shipping Efficiency

Willy International Enhances Taiwanguangzhou LCL Shipping Efficiency

Welly International Enterprise provides LCL shipping services from Taipei to Guangzhou, specializing in cross-strait logistics. We offer cost-effective and efficient logistics solutions for businesses, leveraging competitive pricing, a professional team, quality service, and robust security. Even without import/export licenses, you can easily transport goods. Our focus is on providing a seamless and reliable shipping experience between Taiwan and mainland China, ensuring your cargo arrives safely and on time. Contact us for a quote today!

08/21/2025 Logistics
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